A monthly look at the marketing and advertising industry from NORTH’s point of view. Here is a list of ways you can help Ukraine. Ways to Help the Fight for Abortion Rights Madelyn Brennecke and Yanet Garcia It seems each time we go to publish our monthly newsletter, there has…

A monthly look at the marketing and advertising industry from NORTH’s point of view. Here is a list of ways you can help Ukraine. How To Help Uvalde Nicole Shockley, Media Director On Wednesday, May 25 the North Media team spent the day pausing campaigns, adding negative keywords, and prioritizing…

A monthly look at the marketing and advertising industry from NORTH’s point of view. Here is a list of ways you can help Ukraine. Three Of My Favorite Sustainable Brands Nicole Shockley, Media Director I am not an influencer. This is not paid content (chuckles to self). I could easily…

A monthly look at the marketing and advertising industry from NORTH’s point of view. Here is a list of ways you can help Ukraine. The Sky’s the Limit Nicole Shockley, Media Director The South by Southwest, SXSW, conference is an all-in-one film festival, interactive media conference, and music festival. It…

A monthly look at the marketing and advertising industry from NORTH’s point of view. This month, we wanted to shine the light on Black History Month. It’s important education, and it’s crucial that we continue to amplify Black voices, history, and all marginalized voices. This month’s Trending North was written…

A monthly look at the marketing and advertising industry from NORTH’s point of view. Cookie Jar: A 2022 Update Nicole Shockley, Media Director In March 2021, we introduced a new series called the “Cookie Jar.” The series followed the privacy sandbox, and helped brands and advertisers prepare for a world…

In celebration of the upcoming holidays, we turned to our fellow Northies to tell us what they are most thankful for this year! Justin “Scrappers” Morrison, Creative Worker “I’m grateful that working from home means I can eat homemade ramen in a hot bath during my lunch break. …

A monthly look at the marketing and advertising industry from NORTH’s point of view. Introducing: Instagram Video Nicole Shockley, Media Director October was a big month for Instagram. They retired the IGTV brand, essentially merging their long-form IGTV videos (up to 60 minutes) with its Feed videos into one single…

A monthly look at the marketing and advertising industry from NORTH’s point of view. MUM’s the Word Nicole Bell, Media Director Google has upped its search game with its new technology called Multitask Unified Model, or MUM for short. MUM is multimodal, which just means it can process multiple and…