A monthly look at the marketing and advertising industry from NORTH’s point of view. Offsetting Digital Ad Campaigns’ Carbon Emissions Landie Viljoen, Channel Strategy Director In honor of Earth Month, let’s discuss the carbon emissions generated by digital ad campaigns due to the high amount of energy required and what…

A monthly look at the marketing and advertising industry from NORTH’s point of view. Google Announces New AI-Powered Search Feature, Rivaling ChatGPT Landie Viljoen, Channel Strategy Director Last week Google announced the launch of Bard–an AI-powered search feature that can scan images, videos, audio, and more in multiple languages, simplifying…

A monthly look at the marketing and advertising industry from NORTH’s point of view. CES — The Most Influential Tech Event in the World Landie Viljoen, Channel Strategy Director It’s the first day of CES! CES (Consumer Electronics Show) first debuted in 1967 and over the last 50 years has…

Goodbye, 2022. Hello, 2023! With a new year approaching, we turned to our fellow Northies to get their predictions for 2023. We asked: “What do you foresee will be a major trend in the new year?” Name, Title: Madelyn Engel, Performance Marketing Manager Prediction: We’ll see a resurrection of MySpace. Explanation: TikTok…

A monthly look at the marketing and advertising industry from NORTH’s point of view. Gaming — The Next Big Channel Landie Viljoen, Channel Strategy Director Gaming reaches a large and engaged audience. However, despite the opportunity that exists for brands, advertising dollars are minimal. With the gaming industry value expected…

A monthly look at the marketing and advertising industry from NORTH’s point of view. Meet Generation Alpha: The New Kids of America Landie Viljoen, Channel Strategy Director Forget Gen Z, Gen Alpha represents the new kids of America. This generation of kids includes all children born in or after 2010…

A monthly look at the marketing and advertising industry from NORTH’s point of view. North is excited to welcome our new Channel Strategy Director, Landie Viljoen! Welcome, Landie! A New Era of NFL Streaming Landie Viljoen, Channel Strategy Director The NFL has historically been a key destination for advertisers looking…

A monthly look at the marketing and advertising industry from NORTH’s point of view. Start Creating for TikTok Madelyn Brennecke, Sr. Performance Marketing Manager As users have moved away from the polished content of Instagram to the more fun and authentic TikTok feed, brands have struggled to develop content that…

A monthly look at the marketing and advertising industry from NORTH’s point of view. Here is a list of ways you can help Ukraine. Ways to Help the Fight for Abortion Rights Madelyn Brennecke and Yanet Garcia It seems each time we go to publish our monthly newsletter, there has…